e-Commerce
Beautiful, functional, conversion-led Shopify websites. I design high-performing pages, intuitive navigation, and streamlined checkout experiences that increase revenue.
Beautiful, functional, conversion-led Shopify websites. I design high-performing pages, intuitive navigation, and streamlined checkout experiences that increase revenue.
Strategic visual identities grounded in clear positioning and designed for longevity. I prioritize cohesive messaging and brand presence across every touchpoint for a unified brand experience.
Campaign visuals, paid ad creative, and marketing assets designed with performance in mind. I bridge the gap between brand and revenue.
Designer & Strategist
My work sits at the intersection of creative direction and performance that translates positioning into visual systems that are both distinctive and conversion-driven.
With a foundation in marketing strategy, I approach every project through the lens of positioning, user behaviour, and long-term scalability. Whether I’m building a brand from the ground up or optimizing an existing storefront, my focus is always the same: thoughtful design that performs.

Designer & Strategist
My work sits at the intersection of creative direction and performance that translates positioning into visual systems that are both distinctive and conversion-driven.
With a foundation in marketing strategy, I approach every project through the lens of positioning, user behaviour, and long-term scalability. Whether I’m building a brand from the ground up or optimizing an existing storefront, my focus is always the same: thoughtful design that performs.
From Code Kid to Studio Founder

Discovered a love for art and initial exposure to web design. Experimented with creative expression online and began building foundational design skills.

Completed a BA (Honours) in English at Queen’s University, a Publishing diploma at Centennial College, and Art Fundamentals diploma at Sheridan College.
Alongside studies, explored coding and web design on platforms like WordPress, LiveJournal, and Tumblr, honing digital skills. Landed a permanent corporate design role, producing print collateral and billboards.

Launched Nikita Design Co. in November 2020, specializing in Shopify and Wix website design. Expanded expertise across strategic branding, email marketing, Meta and Google ads, and print projects including labels and packaging.
Built a full-spectrum approach to digital marketing and brand design, combining creativity with measurable results.
Testimonials
Sign up for VIP beta offers on branding & web design, plus monthly freebies and creative inspo straight to your inbox. No spam, just the good stuff.